I offer vision and branding workshops as well as design consulting for teams and organisations who are in the process of building their brand. (see more information in organisational creativity/aims, autobiography and the vision seminar)

aims

The aim is to draw out the unique resources of an organisation and to design an identity that reflects its vision and unique brand. This is done in stages which include pre-design meetings and creative workshops to build a container for the vision, followed by the production process.

how I work

I can either work independently with an organisation as brand consultant or work as part of a team.

consultancy

Stage I Project outline
Initial meetings to outline the aims and scope of the project

Stage II Vision mapping
Coaching (individuals)/ Vision Seminar (groups)

Stage III Concept development - Brand design
Converting information into creative concepts and products
Developing visual logo and related items based on chosen concept

Stage IV Keeping the vision alive
Periodic post-branding meetings designed to sustain team creativity and quality of brand

favourite examples

• Stratford Circus re-branding project

The Stratford Circus rebranding project as designer and workshop facilitator. The team, assembled by Sarah Wedderburn, writer and brand consultant, included artist Daniel Harris and guest experts in various fields.

In Sarah’s words: “What is Stratford Circus? One fantastic building, and five quality arts organisations working as equal partners within it. A place combining a top performance venue with a mass of learning opportunities in the performing and digital arts. Completely inclusive, open to young and old.”

organisations I have worked with include:

Antidote - Campaign for emotional literacy
Barking Riverside
Heartskills
International Alert
Living Medicine
The European Council
The Insight Foundation
The Media Foundry
The Pasque Charity
Orchestre Philharmonique de Strasbourg
Stratford Circus
Tate

If you are interested to create a brand or review the vision for your organisation email me here

testimonials

“Ella Aboutboul began as a designer, and in a way she will always be a designer. She has a rare ability to make the minimal look sumptuous and the complex effortless, and she carries this talent with her into all areas of her professional life. I have long observed her at work, and in whichever of her glorious array of activities she is engaged, the same grace, rigour and intelligence are present.” Sarah Wedderburn, Writer and Brand consultant

“In an ideal world, Designer Ella Aboutboul would use all media as a huge palette for making messages. Messages are her medium.” Affiche magazine

“I consider Ella Aboutboul to be an outstanding talent. She combines a deep sensitivity that permits her to attune to the core spirit and purpose of an enterprise with the artistic ability to translate that spirit into exceptionally powerful and memorable graphic design. It’s a joy to work with someone so gifted.” Nicholas Janni, Director, Olivier Mythodrama